Hosting a webinar is not as simple as putting up a website and hoping people will visit it. Webinars evolved from their initial use as a "talk" format more than a decade ago. The objective was to share information through visual presentations. Today, webinars still serve that purpose, but many webinar hosts have learned how to take webinars to new levels of interactivity.
Webinars began as a way for one person to speak about a product or service to a group of people. Over the years, they have evolved into a fun event in which you can connect with your audience even after they have left your meeting. As mentioned above, you can have your webinar recorded so that other people can watch it at a later point in time. If your audience loves watching video conferencing, consider having them join in on your presentation. You can then invite guests to view the presentation via a web cam, or you can invite guests to join you in a phone call.
The first thing you need to do when planning how to host a webinar is set up your registration page. When you register for webinars, you create your own website where your attendees can find out about your schedule, the date and time of your talk, and where they can register for your freebie (if you offer one). Most webinar registration pages require attendees to fill out a short survey before they are allowed to join. Be sure you include a privacy policy with your registration page, as this will help you protect yourself from any potential legal problems that may arise from your attendees signing up for your webinars.
How To Host A Webinar - Don't Test Run Your Webinar Early
Next, you'll need to get your video meeting set up. You can either do this yourself using free software such as Google Meet or Google Hangouts, or you can hire someone to do it for you. Some people prefer to use Google Hangouts for their online webinars, as it is easier to manage and more reliable than Google Meet. On your Google Hangouts page, you can invite guests to your webinar, as well as make announcements about the date and time of your webinar. You can also show slides or screencasts of your presentation at a later date, which is nice because it gives your attendees something to look forward to in advance.
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Your webinar should start with an introduction slide. This is where you can let people know what your main presentation topic is going to be at the beginning of your webinar. However, don't go into detail on the main presentation until the introduction slides are over. Then, you can start teaching your attendees how to get involved with the main presentation.
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The real power of webinars comes from its ability to bring together your audience and your marketing efforts together. When you host webinars for your business, you can use them to get your message out to as many people as possible. Since you've built up your list in other ways, it's easy to recommend products and services to your list. But did you know that you can also promote your website, products, and services directly to your audience? That's why you should take the time to create your own email list to promote your webinars.
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If you'd rather go the extra mile and create your own email list, you can do so by purchasing Google AdSense or Yahoo Publisher Network, which are popular methods of advertising on the internet. Instead of hosting a webinar, you'll simply create a page on your website that features your ad. Visitors will then be redirected to that page when they click on one of your ads. You can also choose to have a separate page where your attendees can download a MP3 version of your main presentation instead of watching it on their computer. This is another option available to you if you prefer to give your attendees a choice in how they listen to your webinar.
Finally, if you'd rather not test run your webinar beforehand, the next best thing you can do is make sure your attendees have Facebook, Twitter, LinkedIn, Pinterest, Instagram, WordPress, and Google+ accounts set up. Without those accounts, you'll be cutting yourself off from a very valuable source of potential new clients and customers. If you'd like to add a little fun to your communication with your attendees, you can even include a question or two that is related to your product in your presentation. If someone clicks on that link, you can track who clicked on that link and ask them to join your list. Webinars are an awesome way to reach out to new customers and clients, but they can't work unless you make them happen!
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